EMERGING WOMENSWEAR

Here are three examples of emerging womenswear labels. MISBHV Called streetwear by the founder themselves MISBHV creates clothes for the millennials. They got the right balance between fashion and commercial thus making clothes for a generation that enjoys looking edgy and cool. “It’s a look back at the year 2000 when I was in love […]

Read more "EMERGING WOMENSWEAR"

THE BUSINESS OF OVERWEAR

I studied the brand Nasir Mazhar, and notice the business opportunity of the underwear category of fashion business. His line of underwear could be called Ladies First. After analysing the womenswear part of the brand we noticed that a lot of importance had been given to the underwear world, which is highly connected to women’s […]

Read more "THE BUSINESS OF OVERWEAR"

NASIR MAZHAR VALUE

I will explain the added value of the brand. ISSUE : Business structure is missing, no use of economy of scale to decrease production cost and material cost. We need rationality to meet the creative process in order to come up with a viable output. What can we use as a differentiation, as a competitive […]

Read more "NASIR MAZHAR VALUE"

HIP HOP YOUTH SUBCULTURE

Hip Hop was born in the early 1970’s as a youth subculture from the Bronx, NYC. The Hip Hop lifestyle (trend) became more common and famous in the 80’s and 90’s. It was mainly a musical genre, that soon had an impact on fashion, and marked a turning point in fashion history. It emerged during […]

Read more "HIP HOP YOUTH SUBCULTURE"

VERSACE MONEY MAKING

Versace was created in 1972, gianni versace designed his first collections for callaghan, genny, and complice. in 1978, the company launched under the name “gianni versace donna”. the first versace boutique was opened in milan’s via della spiga in 1978. VERSACE A UNIQUE DNA elegance: “Some women are elegant with just a T-shirt and a […]

Read more "VERSACE MONEY MAKING"

BOYCOTT CORPORATE CULTURE

The fashion of today is highly characterise by corporate culture. we all know lvmh and kering; fashion luxury groups; they are the giants of the market putting in the shadow the most talented of the creative industry that fashion is supposed to be. Fashion designer part of a vicious circle Emerging fashion designers to be […]

Read more "BOYCOTT CORPORATE CULTURE"

THE ERA 2017 AND ITS YOUTH

-THIS ERA THAT DICTATES US INTO MULTIPLE IDENTITIES- Promoting individuality, realness, identity and elegance, we will be targeting people that are seeking for experience and that take into consideration their cultural roots and blend them with experiences that influence their “birth identity”. They are strong willed, proud of who they are, and who they want TO […]

Read more "THE ERA 2017 AND ITS YOUTH"