Here are three examples of emerging womenswear labels.
Called streetwear by the founder themselves MISBHV creates clothes for the millennials. They got the right balance between fashion and commercial thus making clothes for a generation that enjoys looking edgy and cool. “It’s a look back at the year 2000 when I was in love for the first time,” said Wirski. “It’s us looking back at what girls in the discos were wearing – I think I would be in love with any of the girls in the show back then. This is our aesthetic, something that we know very well.”
Recently graduated from the prestigious Antwerp Royal Academy of fashion, Seo received a lot of attention for her ‘Fear’ collection at the fall 2014 VFiles showcase at New York Fashion Week. Bringing bad girl style to Antwerp, Hyein Seo is all about twisted beauty. You can see this in many of her collections which feature beautiful girls in quite non-traditional clothing. While her clothes are fun and different, they are by no means over the top. She drew her influences from punk and skate culture, Dario Argento and street culture.
Mixing the codes of sportswear, with ultra-sexy cut-outs and snake skin prints, the last collection of the brand W.I.A scours everything on its path and sweeps the politically correct. W.I.A Collections pulls inspiration from ice hockey, football and basketball to offer a line-up of trashy, but clean, extra-comfort sportswear. Garments filled with bold graphic prints from vibrant abstract prints to vibrant pastel colors with a flare of street attitude all smothered on oversize tops, hoodies, shorts, and outwear.