THE BUSINESS OF OVERWEAR

I studied the brand Nasir Mazhar, and notice the business opportunity of the underwear category of fashion business. His line of underwear could be called Ladies First. After analysing the womenswear part of the brand we noticed that a lot of importance had been given to the underwear world, which is highly connected to women’s […]

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NASIR MAZHAR VALUE

I will explain the added value of the brand. ISSUE : Business structure is missing, no use of economy of scale to decrease production cost and material cost. We need rationality to meet the creative process in order to come up with a viable output. What can we use as a differentiation, as a competitive […]

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VERSACE MONEY MAKING

Versace was created in 1972, gianni versace designed his first collections for callaghan, genny, and complice. in 1978, the company launched under the name “gianni versace donna”. the first versace boutique was opened in milan’s via della spiga in 1978. VERSACE A UNIQUE DNA elegance: “Some women are elegant with just a T-shirt and a […]

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