EMERGING WOMENSWEAR

Here are three examples of emerging womenswear labels. MISBHV Called streetwear by the founder themselves MISBHV creates clothes for the millennials. They got the right balance between fashion and commercial thus making clothes for a generation that enjoys looking edgy and cool. “It’s a look back at the year 2000 when I was in love […]

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THE BUSINESS OF OVERWEAR

I studied the brand Nasir Mazhar, and notice the business opportunity of the underwear category of fashion business. His line of underwear could be called Ladies First. After analysing the womenswear part of the brand we noticed that a lot of importance had been given to the underwear world, which is highly connected to women’s […]

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HIP HOP YOUTH SUBCULTURE

Hip Hop was born in the early 1970’s as a youth subculture from the Bronx, NYC. The Hip Hop lifestyle (trend) became more common and famous in the 80’s and 90’s. It was mainly a musical genre, that soon had an impact on fashion, and marked a turning point in fashion history. It emerged during […]

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THE ERA 2017 AND ITS YOUTH

-THIS ERA THAT DICTATES US INTO MULTIPLE IDENTITIES- Promoting individuality, realness, identity and elegance, we will be targeting people that are seeking for experience and that take into consideration their cultural roots and blend them with experiences that influence their “birth identity”. They are strong willed, proud of who they are, and who they want TO […]

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MOLLY GODDARD COLOR STUDY

Molly goddard is a designer that studied at Central Saint Martin’s in London. Her collection are mainly based on representing the phase of evolution between childhood and adulthood taking into consideration teenager years. She represents the innocence, the awareness and the dream. Visually we note the blend of fluorescent colours and pastel colours In word […]

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COLLECTION FOR VETEMENTS

In 2016 I did a project where I had to make a collection for an exiting brand, and I chose Vetements. Vetements is the “it” young parisian brand that promotes anonymity and uniqueness through fashion clothing. The vision, the meaning and the trend that LOADING follows, involves and represents WHAT corresponds to Vetements. Vetements can […]

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THE CONCEPT OF REMINISCENCE IN FASHION

The reminiscence in fashion. I called this trend LOADING. Let’s start from the REALISM movement of the XIX century is the philosophical representation of our trend. Realism rejects imaginative idealization in favour of a close observation of outward appearances. The interest to concern for the actual or real, as distinguished from the abstract. Through litterature […]

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