HIP HOP YOUTH SUBCULTURE

Hip Hop was born in the early 1970’s as a youth subculture from the Bronx, NYC. The Hip Hop lifestyle (trend) became more common and famous in the 80’s and 90’s. It was mainly a musical genre, that soon had an impact on fashion, and marked a turning point in fashion history. It emerged during […]

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BOYCOTT CORPORATE CULTURE

The fashion of today is highly characterise by corporate culture. we all know lvmh and kering; fashion luxury groups; they are the giants of the market putting in the shadow the most talented of the creative industry that fashion is supposed to be. Fashion designer part of a vicious circle Emerging fashion designers to be […]

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THE ERA 2017 AND ITS YOUTH

-THIS ERA THAT DICTATES US INTO MULTIPLE IDENTITIES- Promoting individuality, realness, identity and elegance, we will be targeting people that are seeking for experience and that take into consideration their cultural roots and blend them with experiences that influence their “birth identity”. They are strong willed, proud of who they are, and who they want TO […]

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