HIP HOP YOUTH SUBCULTURE

Hip Hop was born in the early 1970’s as a youth subculture from the Bronx, NYC. The Hip Hop lifestyle (trend) became more common and famous in the 80’s and 90’s. It was mainly a musical genre, that soon had an impact on fashion, and marked a turning point in fashion history. It emerged during […]

Read more "HIP HOP YOUTH SUBCULTURE"

THE ERA 2017 AND ITS YOUTH

-THIS ERA THAT DICTATES US INTO MULTIPLE IDENTITIES- Promoting individuality, realness, identity and elegance, we will be targeting people that are seeking for experience and that take into consideration their cultural roots and blend them with experiences that influence their “birth identity”. They are strong willed, proud of who they are, and who they want TO […]

Read more "THE ERA 2017 AND ITS YOUTH"

THE CONCEPT OF REMINISCENCE IN FASHION

The reminiscence in fashion. I called this trend LOADING. Let’s start from the REALISM movement of the XIX century is the philosophical representation of our trend. Realism rejects imaginative idealization in favour of a close observation of outward appearances. The interest to concern for the actual or real, as distinguished from the abstract. Through litterature […]

Read more "THE CONCEPT OF REMINISCENCE IN FASHION"