I will explain the added value of the brand. ISSUE : Business structure is missing, no use of economy of scale to decrease production cost and material cost. We need rationality to meet the creative process in order to come up with a viable output. What can we use as a differentiation, as a competitive […]Read more "NASIR MAZHAR VALUE"
-THIS ERA THAT DICTATES US INTO MULTIPLE IDENTITIES- Promoting individuality, realness, identity and elegance, we will be targeting people that are seeking for experience and that take into consideration their cultural roots and blend them with experiences that influence their “birth identity”. They are strong willed, proud of who they are, and who they want TO […]Read more "THE ERA 2017 AND ITS YOUTH"
The reminiscence in fashion. I called this trend LOADING. Let’s start from the REALISM movement of the XIX century is the philosophical representation of our trend. Realism rejects imaginative idealization in favour of a close observation of outward appearances. The interest to concern for the actual or real, as distinguished from the abstract. Through litterature […]Read more "THE CONCEPT OF REMINISCENCE IN FASHION"