EMERGING WOMENSWEAR

Here are three examples of emerging womenswear labels. MISBHV Called streetwear by the founder themselves MISBHV creates clothes for the millennials. They got the right balance between fashion and commercial thus making clothes for a generation that enjoys looking edgy and cool. “It’s a look back at the year 2000 when I was in love […]

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THE BUSINESS OF OVERWEAR

I studied the brand Nasir Mazhar, and notice the business opportunity of the underwear category of fashion business. His line of underwear could be called Ladies First. After analysing the womenswear part of the brand we noticed that a lot of importance had been given to the underwear world, which is highly connected to women’s […]

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